As an online marketer, you realize that building and managing a targeted list of prospects for your offer is the life-blood of your business. By adding AutoResponders to your online marketing strategy, you will be able to develop a loyal following of contacts that you can market to over and over again.
Here are some keys to making sure you get the most out of your AutoResponder campaigns:
- Be sure to add subscription forms to your websites. This helps you
capture valuable information from site visitors that otherwise might
leave your site without taking the desired action.
- Offer something of value to your subscribers in exchange for
them giving you their contact information. This can be a free report, a
free download, a coupon, or discount.
- Backup your subscriber lists regularly. The last thing you
need is to lose your list of prospects! This list is your gold mine.
Protect it.
- Personalize your messages by inserting your prospects' name,
email, and other relevant information you have collected from them.
- Target your email marketing list even further by collecting
more detailed information such as their phone number, address, etc. Add
custom fields to your subscription forms to fine-tune your targeting
even further.
- Focus your advertising on directing prospects to your capture
pages or your website that has a subscription form. By focusing on lead
generation, you can then follow up with your prospect lists over and
over again. This will dramatically increase your success rate.
- Manage your prospects responsibly. By sending relevant offers and building credibility with your subscribers, you can reasonably expect your subscribers to stay with you longer. Some of my sales have come from subscribers that had been receiving my messages for more than two years!
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